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How to hire and manage people smarter than you.
Every founder and leader is given this advice: Hire people smarter than you.
Oct 1, 2024
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Hema Padhu
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How to hire and manage people smarter than you.
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Ready to rebrand? Wait! Read this first.
Save time and money by addressing these key steps ahead of your rebrand or redesign.
Aug 24, 2024
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Hema Padhu
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Ready to rebrand? Wait! Read this first.
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The art of persuasive engagement
How to engage your target audience without preaching to them + real world examples.
Jul 10, 2024
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Hema Padhu
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The art of persuasive engagement
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Stop! Don't hire a VP of Marketing
Jan 23, 2024
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Hema Padhu
17
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Stop! Don't hire a VP of Marketing
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Positioning at different stages of PMF
Jan 29, 2023
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Hema Padhu
15
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Positioning at different stages of PMF
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The art and science of great customer interviews - Part I
Oct 30, 2022
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Hema Padhu
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The art and science of great customer interviews - Part I
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What if the problem you are solving is not that urgent?
Mar 25, 2023
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Hema Padhu
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What if the problem you are solving is not that urgent?
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10 mistakes I made in my first head of marketing job
Jun 25, 2023
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Hema Padhu
14
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10 mistakes I made in my first head of marketing job
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The art of persuasive engagement
Jul 10, 2024
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Hema Padhu
6
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The art of persuasive engagement
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Do you have product-story fit?
How to hone your product's story to find narrative fit. How Impossible foods, Zapier, and Webflow found their product-story fit.
Apr 30, 2024
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Hema Padhu
3
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Do you have product-story fit?
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Positioning at different stages of PMF
When is the right time to do positioning work? How soon is too soon? When to reposition, and more.
Jan 29, 2023
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Hema Padhu
15
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Positioning at different stages of PMF
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What if the problem you are solving is not that urgent?
How to position, brand, and market a product that is solving a significant but not urgent problem.
Mar 25, 2023
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Hema Padhu
15
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What if the problem you are solving is not that urgent?
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How do you know your startup is ready for marketing leadership?
Signals to look for, DIY or search firm, common mistakes founders make.
Mar 13, 2024
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Hema Padhu
3
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How do you know your startup is ready for marketing leadership?
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Power of a differentiated narrative
How to write your brand narrative + best-in-class examples.
Feb 28, 2024
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Hema Padhu
8
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Power of a differentiated narrative
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How to find that perfect first marketer for your startup
Role scoping, success criteria, ICP, and more.
Feb 15, 2024
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Hema Padhu
5
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How to find that perfect first marketer for your startup
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Stop! Don't hire a VP of Marketing
If you are an early-stage startup + Who to hire instead
Jan 23, 2024
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Hema Padhu
17
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Stop! Don't hire a VP of Marketing
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How to get started as an interim CMO - Part III
The good, bad, and ugly of doing interim and fractional work
Jan 7, 2024
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Hema Padhu
3
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How to get started as an interim CMO - Part III
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How to choose an interim CMO - Part II
Advice for screening, selecting, and hiring an interim marketing leader
Dec 16, 2023
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Hema Padhu
2
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How to choose an interim CMO - Part II
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First Impression
A newsletter for startup founders and marketers. I cover positioning, brand, GTM, and leadership.
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