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Do you have product-story fit?
How to hone your product's story to find narrative fit. How Impossible foods, Zapier, and Webflow found their product-story fit.
 • 
Hema Padhu
Positioning at different stages of PMF
When is the right time to do positioning work? How soon is too soon? When to reposition, and more.
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Hema Padhu
3
What if the problem you are solving is not that urgent?
How to position, brand, and market a product that is solving a significant but not urgent problem.
 • 
Hema Padhu
1
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Positioning at different stages of PMF
 • Hema Padhu
3
What if the problem you are solving is not that urgent?
 • Hema Padhu
1
The art and science of great customer interviews - Part I
 • Hema Padhu
3
10 mistakes I made in my first head of marketing job
 • Hema Padhu
1
How do you know if your startup has a positioning problem?
 • Hema Padhu
5
Five avoidable growth mistakes founders miss
 • Hema Padhu
How do you know your startup is ready for marketing leadership?
Signals to look for, DIY or search firm, common mistakes founders make.
 • 
Hema Padhu
Power of a differentiated narrative
How to write your brand narrative + best-in-class examples.
 • 
Hema Padhu
2
How to find that perfect first marketer for your startup
Role scoping, success criteria, ICP, and more.
 • 
Hema Padhu
2
Stop! Don't hire a VP of Marketing
If you are an early-stage startup + Who to hire instead
 • 
Hema Padhu
3
How to get started as an interim CMO - Part III
The good, bad, and ugly of doing interim and fractional work
 • 
Hema Padhu
2
How to choose an interim CMO - Part II
Advice for screening, selecting, and hiring an interim marketing leader
 • 
Hema Padhu
2
To interim CMO or not? — Part I
When you should opt for an interim CMO, and when you should not.
 • 
Hema Padhu
1
Five avoidable growth mistakes founders miss
Answer these simple questions first before spending $$ on growth.
 • 
Hema Padhu
How do you know if your startup has a positioning problem?
Key symptoms that don't announce themselves and how to recognize them.
 • 
Hema Padhu
5
First Impression
First Impression
A newsletter on marketing, leadership, career, and personal journeys for startups.
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