"must have proven experience with growth-stage startups." <- i think this doesn't get talked about enough whether it's full-time or interim. Oftentimes when marketing leaders don't succeed, it's because the startup hired someone amazing from FAANG or a well-known unicorn into a startup that's <200 people.
"This distance allows them some objectivity; they are not jockeying for power, position, or a full-time job." <- I'd never thought about this but it aligns with my own experience.
Hema - two points here really resonated with me:
"must have proven experience with growth-stage startups." <- i think this doesn't get talked about enough whether it's full-time or interim. Oftentimes when marketing leaders don't succeed, it's because the startup hired someone amazing from FAANG or a well-known unicorn into a startup that's <200 people.
"This distance allows them some objectivity; they are not jockeying for power, position, or a full-time job." <- I'd never thought about this but it aligns with my own experience.