What if the problem you are solving is not that urgent?
How to position, brand, and market a product that is solving a significant but not urgent problem.
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Founder advice 101 is to build solutions that solve urgent, painful, hair-on-fire problems that cannot be solved easily with existing solutions. Paypal, Okta, TurboTax, and Zoom (especially during the pandemic) fall into this category.
But there are plenty of problems that are meaningful, even significant, but just not very painful.
Figma, Asana, Loom, Intercom, Typeform, and Zapier are all products that solve very meaningful, but not incredibly painful, hair-on-fire problems. They all fall in the middle to far right of this urgency spectrum.
For some users, these problems can go from annoying or tedious to severe and painful, but this usually happens over time.
Many startups I work with have this challenge. They are solv…
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