Positioning at different stages of PMF
When is the right time to do positioning work? How soon is too soon? When to reposition, and more.
Hello, I’m Hema and welcome to my newsletter First Impression. Each month, I write an in-depth post on positioning, brand, or GTM strategy for early-stage startups. Join startup founders, investors, and practitioners and subscribe to get the newsletter in your inbox.
I get asked this question a lot, and it’s time I wrote about it. What is the right time to do positioning work for a startup? How soon is too soon? When is it too late? What if the market changes after you position your startup? I’ll cover this and more in this newsletter.
But before we go further, what is positioning, and why should you care?
Positioning clarifies your product’s role and relevance in a category.
It identifies a space you can legitimately own in your customer’s mind.
It is the north star that guides your product, marketing, and sales efforts.
To learn more, read this post on how do you know your startup has a positioning problem?
Pre Product-Market Fit
Stay flexible and open t…
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