10 mistakes I made in my first head of marketing job
Candidly sharing some of the mistakes I made early in my leadership career so you can avoid them.
Hello, I’m Hema, and welcome to my newsletter First Impression. Each month, I write an in-depth post on marketing for early-stage startups. Join startup founders, GTM leaders, and practitioners, and subscribe to get the newsletter in your inbox.
My last post was about why your CMO wants to quit your startup, and I’d be remiss if I didn’t write about the mistakes I made in my first leadership role.
👉🏽 TL;DR If you are skimming, every mistake has a quick TL;DR at the bottom 😊.
Mistake # 1: Too focused on being an interviewee and not interviewing the startup.
When I started interviewing for VP of Marketing roles, I was so focused on doing all my homework on the startup and its product that I did not think hard enough about interviewing the founders and the leadership to ensure they were the best fit for me.
Of course, I asked the big questions: What’s your vision? Growth strategy? Goals and objectives? etc., but I did not dig into the sticky, challenging questions. Here are a few I’ve l…
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