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Thanks for the shoutout, Hema! Closing starts at the first interaction and is a continuous process until someone has started with your company. Do not shy away from comp conversations right out of the gate. And while it's critical to understand all things money-related, it's even more important to understand a candidate's circle of influence in their decision-making process. There can be a big disconnect in "startup comp" when a candidate is coming from a public company. Dig in to understand how much they really understand about equity based on stage and how they educate themselves. Their circle can persuade and skew their thinking in ways that can work in your favor or against you without even realizing it, if you don't take the time to go deep.

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