Archive - First Impression

Pivots — the art of reinventing ourselves.

Pivoting our career has a lot in common with a startup pivot than we might think.

Nov 12 •

October 2024

How to hire and manage people smarter than you.

Every founder and leader is given this advice: Hire people smarter than you.

Oct 1 •

August 2024

Ready to rebrand? Wait! Read this first.

Save time and money by addressing these key steps ahead of your rebrand or redesign.

Aug 24 •

July 2024

The art of persuasive engagement

How to engage your target audience without preaching to them + real world examples.

Jul 10 •

April 2024

Do you have product-story fit?

How to hone your product's story to find narrative fit. How Impossible foods, Zapier, and Webflow found their product-story fit.

Apr 30 •

March 2024

February 2024

January 2024

December 2023

How to choose an interim CMO - Part II

Advice for screening, selecting, and hiring an interim marketing leader

Dec 16, 2023 •

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