First Impression

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Cultivating failure
Why it matters and how to make our failures work for us.
 • 
Hema Padhu
How do you know your startup is ready for marketing leadership?
Signals to look for, DIY or search firm, common mistakes founders make.
 • 
Hema Padhu

February 2024

Power of a differentiated narrative
How to write your brand narrative + best-in-class examples.
 • 
Hema Padhu
2
How to find that perfect first marketer for your startup
Role scoping, success criteria, ICP, and more.
 • 
Hema Padhu
2

January 2024

Stop! Don't hire a VP of Marketing
If you are an early-stage startup + Who to hire instead
 • 
Hema Padhu
3
How to get started as an interim CMO - Part III
The good, bad, and ugly of doing interim and fractional work
 • 
Hema Padhu
2

December 2023

How to choose an interim CMO - Part II
Advice for screening, selecting, and hiring an interim marketing leader
 • 
Hema Padhu
2
Changes to First Impression in 2024
Thanks to all of you, First Impression now has over 2000 subscribers! 🎉 🥳 I started First Impression last August as an experiment. I wasn’t sure if…
 • 
Hema Padhu

November 2023

To interim CMO or not? — Part I
When you should opt for an interim CMO, and when you should not.
 • 
Hema Padhu
1

October 2023

Five avoidable growth mistakes founders miss
Answer these simple questions first before spending $$ on growth.
 • 
Hema Padhu

September 2023

The power of pain
How to drive growth by leverage customer pain for positioning and messaging
 • 
Hema Padhu

August 2023

B2B startups — B2C has some great tips for you.
Insights from marketers from Assembled, Grammarly, Atlassian, and DocuSign who have done both B2B and B2C.
 • 
Hema Padhu
© 2024 Hema Padhu
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