Pivots — the art of reinventing ourselves.

Pivoting our career has a lot in common with a startup pivot than we might think.

Nov 12, 2024 • 

Hema Padhu

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October 2024

How to hire and manage people smarter than you.

Every founder and leader is given this advice: Hire people smarter than you.

Oct 1, 2024 • 

Hema Padhu

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1

August 2024

Ready to rebrand? Wait! Read this first.

Save time and money by addressing these key steps ahead of your rebrand or redesign.

Aug 24, 2024 • 

Hema Padhu

7

July 2024

The art of persuasive engagement

How to engage your target audience without preaching to them + real world examples.

Jul 10, 2024 • 

Hema Padhu

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1

April 2024

Do you have product-story fit?

How to hone your product's story to find narrative fit. How Impossible foods, Zapier, and Webflow found their product-story fit.

Apr 30, 2024 • 

Hema Padhu

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2

March 2024

Cultivating failure

Why it matters and how to make our failures work for us.

Mar 27, 2024 • 

Hema Padhu

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1

How do you know your startup is ready for marketing leadership?

Signals to look for, DIY or search firm, common mistakes founders make.

Mar 13, 2024 • 

Hema Padhu

3

1

February 2024

Power of a differentiated narrative

How to write your brand narrative + best-in-class examples.

Feb 28, 2024 • 

Hema Padhu

8

2

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How to find that perfect first marketer for your startup

Role scoping, success criteria, ICP, and more.

Feb 15, 2024 • 

Hema Padhu

5

2

January 2024

Stop! Don't hire a VP of Marketing

If you are an early-stage startup + Who to hire instead

Jan 23, 2024 • 

Hema Padhu

17

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How to get started as an interim CMO - Part III

The good, bad, and ugly of doing interim and fractional work

Jan 7, 2024 • 

Hema Padhu

3

2

1

December 2023

How to choose an interim CMO - Part II

Advice for screening, selecting, and hiring an interim marketing leader

Dec 16, 2023 • 

Hema Padhu

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