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A newsletter that covers all things Positioning for founders, marketers and product folks. I'm April Dunford - a positioning expert, consultant, author of the books Obviously Awesome and Sales Pitch, and host of the Positioning podcast.
April is the reigning queen on Positioning and has published two books on the topic. You don't want to miss her Substack!
I started an ecom marketplace business in 2020 and parted with it at the end of 2022. I had a hell of a time. Now, I write a free newsletter that’s born out of all the things I learned on my journey—and after it: reflections on my First Rodeo as a leader.
Azora is keepin' it real with her experience as first time founder. Love her voice and her takes on work, life and being a woman.
