First Impression

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Pivots — the art of reinventing ourselves.
Pivoting our career has a lot in common with a startup pivot than we might think.
 • 
Hema Padhu
How to hire and manage people smarter than you.
Every founder and leader is given this advice: Hire people smarter than you.
 • 
Hema Padhu
2
Cultivating failure
Why it matters and how to make our failures work for us.
 • 
Hema Padhu
How do you know your startup is ready for marketing leadership?
Signals to look for, DIY or search firm, common mistakes founders make.
 • 
Hema Padhu
How to find that perfect first marketer for your startup
Role scoping, success criteria, ICP, and more.
 • 
Hema Padhu
2
Stop! Don't hire a VP of Marketing
If you are an early-stage startup + Who to hire instead
 • 
Hema Padhu
4
How to get started as an interim CMO - Part III
The good, bad, and ugly of doing interim and fractional work
 • 
Hema Padhu
2
How to choose an interim CMO - Part II
Advice for screening, selecting, and hiring an interim marketing leader
 • 
Hema Padhu
2
To interim CMO or not? — Part I
When you should opt for an interim CMO, and when you should not.
 • 
Hema Padhu
1
Reflections on one year of First Impression
What I learned from starting First Impression a year ago, plus, some of my favorite Substack posts.
 • 
Hema Padhu
1
10 mistakes I made in my first head of marketing job
Candidly sharing some of the mistakes I made early in my leadership career so you can avoid them.
 • 
Hema Padhu
1
Why your CMO wants to quit your startup
Top reasons founders lose their head of marketing and how to keep them.
 • 
Hema Padhu
1
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