First Impression

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B2B startups need to build a brand now more than ever
Top brand myths busted with examples from Notion, Deel, Maze, Twilio, and Stripe.
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Hema Padhu
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What if the problem you are solving is not that urgent?
How to position, brand, and market a product that is solving a significant but not urgent problem.
 • 
Hema Padhu
1
Are you solving the right problem?
How to define a problem, why it matters, and traps to avoid.
 • 
Hema Padhu
1
Positioning at different stages of PMF
When is the right time to do positioning work? How soon is too soon? When to reposition, and more.
 • 
Hema Padhu
3
Redefining success
Reflections on defining success authentically to align with our core positioning
 • 
Hema Padhu
3
Shaping product and marketing with customer insights- Part II
How Loom, Duolingo, Uber, DocSend, and Webflow leveraged user insights.
 • 
Hema Padhu
The art and science of great customer interviews - Part I
How to listen for what your customers are not telling you.
 • 
Hema Padhu
3
Differentiation: The beating heart of strong positioning
How to stand out, be relevant and authentic while staying true to your essence.
 • 
Hema Padhu
First Impression
First Impression
A newsletter on positioning, brand, and GTM strategy for founding teams of early-stage startups.
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