PMF

Do you have product-story fit?

How to hone your product's story to find narrative fit. How Impossible foods, Zapier, and Webflow found their product-story fit.

Apr 30 •

Five avoidable growth mistakes founders miss

Answer these simple questions first before spending $$ on growth.

Oct 24, 2023 •

The power of pain

How to drive growth by leverage customer pain for positioning and messaging

Sep 24, 2023 •

What if the problem you are solving is not that urgent?

How to position, brand, and market a product that is solving a significant but not urgent problem.

Mar 25, 2023 •

Are you solving the right problem?

How to define a problem, why it matters, and traps to avoid.

Feb 26, 2023 •

Shaping product and marketing with customer insights- Part II

How Loom, Duolingo, Uber, DocSend, and Webflow leveraged user insights.

Nov 22, 2022 •

The art and science of great customer interviews - Part I

How to listen for what your customers are not telling you.

Oct 30, 2022 •

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