Why your CMO wants to quit your startup
Top reasons founders lose their head of marketing and how to keep them.
Hello, I’m Hema, and welcome to my newsletter First Impression. Each month, I write an in-depth post on positioning, brand, or GTM strategy for early-stage startups. Join startup founders, GTM leaders, and practitioners, and subscribe to get the newsletter in your inbox.
Finding a great VP of Marketing or a CMO is not an easy task because marketing looks very different at different stages of a startup (early, growth, hyper-growth, scale) and different business models (consumer, SaaS, enterprise, marketplace, etc.,) It can take 3-4 months to hire this role, and up to 6 months for the marketing leader to add meaningful value to your startup. If they quit in 12-18 months, you’ve just spent a lot of time and money on a hire that did not contribute to your startup’s growth.
Assuming you already have a rock-solid hiring process and have found a fantastic candidate that everyone is excited about, how can you retain them and make them a real agent of growth? This post will cover why marketing …
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