Reflections on one year of First Impression
What I learned from starting First Impression a year ago, plus, some of my favorite Substack posts.
Hello, I’m Hema, and welcome to my newsletter First Impression. Each month, I write an in-depth post on positioning, brand, or GTM strategy for early-stage startups. Join startup founders, investors, and practitioners and subscribe to get the newsletter in your inbox.
A year ago this week, I started my substack. I’ve learned so much from this experience, and I’ve had a lot of fun doing it. I am very thankful to you, my dear subscribers, for reading and supporting my work. My heartfelt gratitude to all of you!
When I started my substack, my goal was simple:
Share what I’ve learned as a marketing leader at startups
Do more of what I love - writing & storytelling
Be thoughtful, authentic, and candid
My goal was not subscribers or revenue, or leads. Although, I have got them too, thanks to you! Here are the three things I’ve learned in this past year:
Focus on the right motives
Writing is not always easy for me, even though I love it. If I have to push myself…
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