Five avoidable growth mistakes founders miss
Answer these simple questions first before spending $$ on growth.
Hello, I’m Hema, and welcome to my newsletter, First Impression. Each month, I write an in-depth post on positioning, brand, or GTM strategy for early-stage startups. Join startup founders, investors, and practitioners and subscribe to get the newsletter in your inbox.
Efficient growth is top of mind for founders right now. If you are an early-stage B2B startup founder with a product that’s gaining traction, you are probably thinking about getting more customers and growing your top-of-funnel.
Drawing from my journey alongside 25+ startups, I’ve seen founders stumble on five growth pitfalls over and over again. If you haven’t answered these five questions carefully, don’t spend $$ on a growth agency, advertising spree, or content marketing escapades. You might as well flush it down the toilet.
1. What is your Go-to-Market model?
I’m quoting Joel York here — choose the right Go-to-Market (GTM) model, and you will grow smoothly from seed funding to A round to B round and beyond. Choose wro…
Keep reading with a 7-day free trial
Subscribe to First Impression to keep reading this post and get 7 days of free access to the full post archives.