Crossing the chasm between your product and your customer.
Why I started First Impression and what you can expect when you subscribe.
Let me start with a confession. I came up with at least a dozen excuses not to start this substack newsletter. I wallowed in these excuses for a good few weeks. Then the provocateur in my home, otherwise known as my partner, said, “you won’t have any regrets if you didn’t do it, right?”
So here I am.
This could bomb. Or worse, fizzle. But at least I won’t be sitting at my desk wondering.
I’m going to tell you a little story. I came to Silicon Valley in the late nineties, drawn to this shiny new thing called the Internet. I’d just graduated from this amazing program at Northwestern University, where it was drilled into my brain that it was all about the customer, stupid. I was a believer (still am!) and came to the Valley to apply what I’d learned in this amazing program. Turns out no one cared. Silicon Valley’s mantra, at that time at least, was build and they will come. It was, I learned quickly, all about the product, stupid.
Tech gets product. It’s almost a science now. Many found…
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