B2B startups — B2C has some great tips for you.
Insights from marketers from Assembled, Grammarly, Atlassian, and DocuSign who have done both B2B and B2C.
Hello, I’m Hema, and welcome to my newsletter, First Impression. Each month, I write an in-depth post on positioning, brand, or GTM strategy for early-stage startups. Join startup founders, investors, and practitioners and subscribe to get the newsletter in your inbox.
The distinction between B2B and B2C marketing is shrinking, and we use phrases like “consumerization of B2B” or “prosumer marketing” as a shorthand to describe B2B brands adopting B2C principles and techniques. Increasingly, end users have the power to buy or influence the products and services an organization buys.
For this post, I spoke to two brilliant marketers I’ve had the pleasure to know and work with — Megha Narayan (head of marketing, Assembled, ex-Atlassian, ex-Visa) and Jeremy Post (Growth analytics consultant, ex-head of growth, Grammarly, ex-Docusign). Like me, they have done both B2C and B2B marketing and were generous in sharing their thoughts, observations, and advice.
Customer-first, not product-first
Tak…
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