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Cultivating failure
Why it matters and how to make our failures work for us.
Mar 27
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Hema Padhu
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Cultivating failure
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How do you know your startup is ready for marketing leadership?
Signals to look for, DIY or search firm, common mistakes founders make.
Mar 13
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Hema Padhu
2
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How do you know your startup is ready for marketing leadership?
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February 2024
Power of a differentiated narrative
How to write your brand narrative + best-in-class examples.
Feb 28
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Hema Padhu
8
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Power of a differentiated narrative
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How to find that perfect first marketer for your startup
Role scoping, success criteria, ICP, and more.
Feb 15
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Hema Padhu
5
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How to find that perfect first marketer for your startup
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January 2024
Stop! Don't hire a VP of Marketing
If you are an early-stage startup + Who to hire instead
Jan 23
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Hema Padhu
14
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Stop! Don't hire a VP of Marketing
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How to get started as an interim CMO - Part III
The good, bad, and ugly of doing interim and fractional work
Jan 7
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Hema Padhu
3
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How to get started as an interim CMO - Part III
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December 2023
How to choose an interim CMO - Part II
Advice for screening, selecting, and hiring an interim marketing leader
Dec 16, 2023
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Hema Padhu
2
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How to choose an interim CMO - Part II
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Changes to First Impression in 2024
Thanks to all of you, First Impression now has over 2000 subscribers! 🎉 🥳 I started First Impression last August as an experiment. I wasn’t sure if…
Dec 16, 2023
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Hema Padhu
6
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Changes to First Impression in 2024
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November 2023
To interim CMO or not? — Part I
When you should opt for an interim CMO, and when you should not.
Nov 26, 2023
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Hema Padhu
6
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To interim CMO or not? — Part I
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October 2023
Five avoidable growth mistakes founders miss
Answer these simple questions first before spending $$ on growth.
Oct 24, 2023
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Hema Padhu
9
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Five avoidable growth mistakes founders miss
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September 2023
The power of pain
How to drive growth by leverage customer pain for positioning and messaging
Sep 24, 2023
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Hema Padhu
5
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The power of pain
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August 2023
B2B startups — B2C has some great tips for you.
Insights from marketers from Assembled, Grammarly, Atlassian, and DocuSign who have done both B2B and B2C.
Aug 30, 2023
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Hema Padhu
6
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B2B startups — B2C has some great tips for you.
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