First Impression

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The power of pain
How to drive growth by leverage customer pain for positioning and messaging
 • 
Hema Padhu
B2B startups — B2C has something to tell you.
Insights from marketers from Assembled, Grammarly, Atlassian, and DocuSign who have done both B2B and B2C.
 • 
Hema Padhu
Reflections on one year of First Impression
What I learned from starting First Impression a year ago, plus, some of my favorite Substack posts.
 • 
Hema Padhu
1
10 mistakes I made in my first head of marketing job
Candidly sharing some of the mistakes I made early in my leadership career so you can avoid them.
 • 
Hema Padhu
1
Why your CMO wants to quit your startup
Top reasons founders lose their head of marketing and how to keep them.
 • 
Hema Padhu
1
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Positioning at different stages of PMF
 • Hema Padhu
3
The art and science of great customer interviews - Part I
 • Hema Padhu
3
What if the problem you are solving is not that urgent?
 • Hema Padhu
1
Why your CMO wants to quit your startup
 • Hema Padhu
1
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B2B startups need to build a brand now more than ever
Top brand myths busted with examples from Notion, Deel, Maze, Twilio, and Stripe.
 • 
Hema Padhu
What if the problem you are solving is not that urgent?
How to position, brand, and market a product that is solving a significant but not urgent problem.
 • 
Hema Padhu
1
Are you solving the right problem?
How to define a problem, why it matters, and traps to avoid.
 • 
Hema Padhu
1
Positioning at different stages of PMF
When is the right time to do positioning work? How soon is too soon? When to reposition, and more.
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Hema Padhu
3
Redefining success
Reflections on defining success authentically to align with our core positioning
 • 
Hema Padhu
3
Shaping product and marketing with customer insights- Part II
How Loom, Duolingo, Uber, DocSend, and Webflow leveraged user insights.
 • 
Hema Padhu
The art and science of great customer interviews - Part I
How to listen for what your customers are not telling you.
 • 
Hema Padhu
3
Differentiation: The beating heart of strong positioning
How to stand out, be relevant and authentic while staying true to your essence.
 • 
Hema Padhu
How do you know if your startup has a positioning problem?
Key symptoms that don't announce themselves and how to recognize them.
 • 
Hema Padhu
5
First Impression
First Impression
A marketing newsletter for early-stage startups. Hema Padhu led marketing @ Honeybook, DocSend, Abstract, Maze, OctoML, and more.
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