First Impression | Hema Padhu | Substack

How to position, brand, and market a product that is solving a significant but not urgent problem.

Mar 25

New Top Community

How to define a problem, why it matters, and traps to avoid.

Feb 26

When is the right time to do positioning work? How soon is too soon? When to reposition, and more.

Jan 29

Reflections on defining success authentically to align with our core positioning

Dec 21, 2022

How Loom, Duolingo, Uber, DocSend, and Webflow leveraged user insights.

Nov 22, 2022

How to listen for what your customers are not telling you.

Oct 30, 2022

How to stand out, be relevant and authentic while staying true to your essence.

Sep 18, 2022

Key symptoms that don't announce themselves and how to recognize them.

Aug 11, 2022

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